About us
Probably your next
favorite outfit
Explore our collection. Your child's next favorite outfit is just a click away.
Once upon a time...
Discover the vibrant world of children's fashion with our stylish uniforms, shoes, bags, and sportswear designed for every occasion.
Learn about the latest trends in children's uniforms and sportswear that keep kids comfortable and stylish.
The most beautiful things in childhood cannot be seen or touched, they are felt with the heart.
— Aesop
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our children's clothing lines, marketing, and customer experience strategies.
Alex Reed
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the children's apparel industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Olivia Carter
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Marketing Officer
Emily, with her extensive experience in children's apparel, helps us understand market trends and improve our offerings. She is dedicated to driving success and uses her expertise to elevate our brand in the children's fashion industry.